Experience
Udyam Registration
Registered Micro Enterprise
Udyam registration certificate issued
UDYAM-DL-09-0042821 • 17/12/2025
Major activity: Services
Type of enterprise: Micro
Social category: General
UX Designer
Senior Product Designer
Bright Labs · 2019 — 2021
Mumbai, India
Launched enterprise migration flows and reduced support tickets.
Improved component-level documentation and handoff speed.
Visual Designer
Product Designer
Craft & Co · 2017 — 2019
Remote
Improved trial-to-paid conversion with activation journey updates.
Ran usability studies that shaped roadmap priorities.
Education
B.Des, Interaction Design
B.Des, Interaction Design
Design Institute · 2016 — 2020
Ahmedabad, India
Focused on interaction systems and information architecture.
Completed capstone on accessible digital service design.
Certificate, Product Strategy
Certification, UX Research
Northbridge · 2021
Online
Applied mixed-method research in discovery and validation.
Built repeatable interview and usability testing workflows.
Projects
Fintech onboarding
Lead Designer
Streamlined signup and cut drop-off by 22%.
Healthcare
Reduced onboarding drop-off through guided workflows.
Cut time-to-first-value with progressive disclosure.
Healthcare portal
Product Design
Reimagined patient flows and navigation.
Fintech
Simplified transfer journeys with role-aware paths.
Improved migration confidence with in-flow validations.
Brand refresh
Design Systems
New visual system for a SaaS platform.
Platform
Built shared component library across product lines.
Improved UI consistency and design-to-dev turnaround.
Testimonials
“Brings clarity and elegance to complex problems.”
Jordan Lee
“A thoughtful collaborator who elevates the team.”
Priya Shah
Skills
Custom Software Development
Web Design
Software Support & Maintenance
IT Consultancy
Workshop facilitation
Certifications
Udyam Registration Certificate
90%
UX Strategy
90%
Design Systems
90%
Awards
Design Excellence
Internal Recognition
2024
Orbit Health
Recognized for measurable improvements in activation and retention.
Innovation Award
Product Recognition
2023
Nova Finance
Honored for workflow simplifications used by enterprise teams.
Top Portfolio
Community Award
2022
Design Collective
Featured for structured storytelling and business-impact framing.